Hottest Trends in Architectural Visualization

Sep 23, 2021

12 mins

Popular rendering styles that you probably encountered this year but never got the chance to identify.

The past

The evolution of architectural visualization can be traced back to as early as 4000 years ago. However, as it is done today, architectural visualization only began in the 19th century, the Renaissance period when art and science became popular in Europe. While there are no specific rendering styles mentioned at the time, the famous painters like Michelangelo and Leonardo Da Vinci and some more artists during the time can still be accounted for as the inspiration of today’s architectural visualization that resulted in the development and popularity of the following styles: Whodunnit, The Katherine Heigl, The Theodore, The David, and Palimpsest. Knowing these popular styles can help you and your artist to streamline your process and promote your properties better, so don’t wait for another day to discover more about each of the hottest trends in architectural visualization today. 

The hottest trends


Whodunnit is inspired by the genre of cinema that focuses on gloomy or moody characteristics with cold-tone colors like dark blue, dark green, and violet. All these were done to highlight the creation of the structure in place.   

The Katherine Heigl

Idealistic and romantic rendering style.

The main features of Katherine Heigl are very high saturation of colors, views of people performing day-to-day activities, and over-lighting. Architects often use "The Katherine Heigl" to render exteriors of structures that will be situated in urban areas. This type of design is popular because it helps viewers vividly visualize how it perfectly complements the surrounding. 

The Theodore

Rendering style, which highlights bright and airy spaces. Architects who use this style are primarily into interiors, and designs they produce commonly have bright backgrounds, diffuse lights, and spacious scenes. These characteristics make “The Theodore” popular as they help create a realistic picture that presents a warm and inviting atmosphere.

The David

Perfectly textured render.

This popular style gives a utopian feel because the imperfections present in real-life environments are omitted. Bright lighting, luminous images, perfectly detailed images, and uniform foliage highlight this style. Architects commonly used this style in rendering luxury hotels and shopping centers.


A design that overlays the new design of the building over the existing building that is intended to be transformed. If you want to illustrate potential changes which could take place during a renovation, a Palimpsest render could be the best choice.


Now that you have learned about the hottest trends in architectural visualization, which among them do you think fits best for your next project? Is it the one that emphasizes lighting and angling of lenses like The Theodore or the style that exhibits very high saturation of colors, plenty of background characters, and over-lighting like The Katherine Heigl? Maybe you want a more realistic visualization style like Whodunnit? Or maybe, if you’re into renovations, it could be Palimpsest

When you note the differences and the purpose of each style, deciding how your architect will design your next property will be easier and more efficient. Does it sound good to you? If your answer is yes, then we have some more good news for you!  

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If the service mentioned made you more motivated and excited in starting your project, what more if you have discovered the rest of our package? Don’t delay your PG subscription. Take the first step (insert link) now! 

This article was last updated on Jun 14, 2022